20.8.08
Million Dollar Habits
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Get a Grip!: Overcoming Stress and Thriving in the Workplace
Practical tips and easy exercises for relieving the stress of everyday life
Get a Grip! offers powerful, prescriptive advice for living and thriving in our high-stress times. Integrating techniques that relax the mind, the body, and the spirit, it presents quick and easy ways to make the day less stressful-and get the most out of each and every day. For business owners, office workers, and even those who work at home raising a family, Get a Grip! helps them understand the sources of their stress and deal with it effectively with advice on such topics as: stress-busting exercises, breathing techniques, meditation, visualization, diet, attitude, humor and work/life balance. Though it's impossible to lead a completely stress-free life, Get a Grip! will help everyone-from CEOs to homemakers-deal with the difficulties of daily life.
Bob Losyk (Fort Lauderdale, FL) is a business consultant, trainer, and international speaker whose clients include American Express, Honda, Marriott, Taco Bell, IBM, and Inc. magazine, among others. His articles on management have appeared in such magazines as Futurist, Travel Weekly and Training & Development Journal.
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Getting Things Done
With first-chapter allusions to martial arts, "flow," "mind like water," and other concepts borrowed from the East (and usually mangled), you'd almost think this self-helper from David Allen should have been called Zen and the Art of Schedule Maintenance.
Not quite. Yes, Getting Things Done offers a complete system for downloading all those free-floating gotta-do's clogging your brain into a sophisticated framework of files and action lists--all purportedly to free your mind to focus on whatever you're working on. However, it still operates from the decidedly Western notion that if we could just get really, really organized, we could turn ourselves into 24/7 productivity machines. (To wit, Allen, whom the New Economy bible Fast Company has dubbed "the personal productivity guru," suggests that instead of meditating on crouching tigers and hidden dragons while you wait for a plane, you should unsheathe that high-tech saber known as the cell phone and attack that list of calls you need to return.)
As whole-life-organizing systems go, Allen's is pretty good, even fun and therapeutic. It starts with the exhortation to take every unaccounted-for scrap of paper in your workstation that you can't junk, The next step is to write down every unaccounted-for gotta-do cramming your head onto its own scrap of paper. Finally, throw the whole stew into a giant "in-basket"
That's where the processing and prioritizing begin; in Allen's system, it get a little convoluted at times, rife as it is with fancy terms, subterms, and sub-subterms for even the simplest concepts. Thank goodness the spine of his system is captured on a straightforward, one-page flowchart that you can pin over your desk and repeatedly consult without having to refer back to the book. That alone is worth the purchase price. Also of value is Allen's ingenious Two-Minute Rule: if there's anything you absolutely must do that you can do right now in two minutes or less, then do it now, thus freeing up your time and mind tenfold over the long term. It's commonsense advice so obvious that most of us completely overlook it, much to our detriment; Allen excels at dispensing such wisdom in this useful, if somewhat belabored, self-improver aimed at everyone from CEOs to soccer moms (who we all know are more organized than most CEOs to start with). --Timothy Murphy --This text refers to the Hardcover edition.Download:
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17.8.08
The MBA Career Bible, 2007 Edition eBook
Now in one affordable guide, Vault provides an annual up-to-date overview of major MBA career paths and hiring trends for major industries for MBAs in 2006. Industries covered include biotech/pharmaceuticals, investment management, real estate, tech consulting, hedge funds, sales & trading, venture capital, and more.
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16.8.08
Download Safely Prosperous or Really Rich: Choosing Your Personal Financial Heaven
Praise for SAFELY PROSPEROUS or REALLY RICH?
"Howard's brilliant concept that the roads to Prosperity and Riches are very different is very liberating. In most financial books, the author would never do what Howard has done-recount with unflinching honesty the big financial mistakes he and his subscribers have made over the years so readers can avoid the same stumbling blocks and pitfalls. Only a very secure man would have the guts to do that."
-Robert Allen
author of Multiple Streams of Income and Nothing Down
"Howard Ruff is back, offering a wealth of powerful new financial advice for America's middle class. In his new manual, Safely Prosperous or Really Rich?, he challenges you to choose between two roads. The older I get, the more I favor 'Safely Prosperous,' but you make the call. I also love Howard's old-fashioned moral perspectives on money."
-Mark Skousen
editor of Forecasts and Strategies
"Safely Prosperous or Really Rich? is destined to be one of the most influential books of the early twenty-first century, just as his mega bestseller, How to Prosper During the Coming Bad Years, changed millions of lives in the late '70s. Welcome back, Howard."
-John Mauldin
author of Bull's Eye Investing
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Download Follow the Fed to Investment Success: The Effortless Strategy for Beating Wall S
In Follow the Fed to Investment Success, Doug Roberts explains the method behind his "Follow the Fed" strategy. Much as was the case with The Little Book That Beats the Market the system is simple, but the importance of understanding and accepting the methodology behind the system is critical. Thus, Roberts will lay out in detail why the system works.
Once readers understand the system, Roberts outlines exactly how to implement it successfully. He teaches readers how to do the basic analysis on their own if they choose and how to use his web site - which automates the system.
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Download Wall Street Stories
The book that launched Edwin Lefèvre's literary career, Wall Street Stories is considered by many to be his most memorable work, second only to Reminiscences of a Stock Operator, his classic fictionalization of the life of Jesse Livermore. Published to great critical acclaim in 1901, Wall Street Stories is a literary romp through the habits and customs of Wall Street. Like all of Lefèvre's fiction it is firmly rooted in the facts as he knew them both as a top financial journalist and a successful investor, and, as was his style, many of the fictional characters in the stories are thinly-veiled portraits of well-known Wall Street personalities such as James R. Keene, Elverton R. Chapman, Roswell Pettibone Flower, and Daniel Drew-names as familiar to the public in their day as Warren Buffet, George Soros, and Julian Robertson are today. But the charm of the eight tales in Wall Street Stories isn't just in their ability to convey a sense of life in a bygone era. It comes from the timeless insights they offer into human nature warped in the crucible of the stock market. Each of these witty tales of still resonate with poignancy and simple authority.
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Download Bringing Out the Best in Yourself at Work: How to Use the Enneagram System for S
Used by such organizations as the Walt Disney Company, Silicon Graphics, the Federal Reserve Bank, and the CIA, the Enneagram is a proven psychological system based on nine number types that helps people achieve self-awareness and develop strategic approaches to interpersonal interactions. In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to:
Communicate more effectively
Provide constructive feedback
Prevent and resolve conflict
Bring out their strongest leadership skills
Discover methods for professional development
Work better in teams
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25 Days to Better Thinking and Better Living:A Guide for Improving Every Aspect
Elder and Paul, both specialists in the area of critical thinking, present a 25-step plan for overcoming bad thinking habits and, in turn, improving one’s quality of life. Starting with the premise that faulty reasoning is at the heart of most problems, the authors provide daily exercises that focus on a particular habit. For instance, on day three (integrity), readers are asked to notice contradictions in their behavior and reduce hypocrisy. Strategies for achieving results are given every step of the way; readers are encouraged to keep a journal of daily progress. In its brevity and usefulness to all sectors of the population, this book is recommended for all public libraries.
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Managing Risk: The HR Contribution eBook
"Written in a concise style, with numerous mini-case studies and references, this book will appeal to both academics and practitioners. HR professionals and general managers will find it a useful road map in enabling them to rethink their approach and contribute greater value in a non-traditional area of HRM."
- People Management
Book Description
Comprehensive handbook that describes a risk management and strategic approach for managing HR risks.
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15.8.08
Download eBook Financial Planning for the Utterly Confused
Product Description
For the financially confused, this book covers the following topics: The advantages and disadvantages of virtually every type of financial investment available today, from 401(k) to stocks, bonds, and annuities; planning for a comfortable retirement; social security benefits and medicare; mortgages and the most up-to-date tax laws; financial planning software, and more!
From the Back Cover
Over 100,000 copies Sold! FINANCIAL PLANNING for the Utterly Confused. When it comes to planning your financial future, even a smart person like you can be confused. But with Financial Planning for the Utterly Confused, Now you can discover the advantages and disadavantages of virtually every type of financial investment available today--from 401(k)s to stocks, bonds, and annuities; social security benefits and Medicare to mortgage and life insurance--EVERYTHING you need to know for your financial security and success. Don't wait another minute--make your first wise investment now and go from being utterly confused to completely aware in no time! ABOUT TO THE AUTHOR Joel Lerner is professor and former chairman of the Business Division at Sullivan County Community College, a part of SUNY, where he has taught for over 35 years. He has authored numerous books which have sold over a million copies. He has produced hiw own TV and radio series, and addresses thousands of people every year of financial management.
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Download Speak to Win: How to Present with Power in Any Situation
"Now then, S&MM SoundOff may not be the most likely venue for a book review, but indulge me for a moment: I’d like to draw your attention to the newest tome by Brian Tracy, entitled Speak to Win: How to Present with Power in Any Situation (AMACOM Books)....In addition to penning the “Management Strategies” column that appears in every issue of S&MM, Brian’s one of the top 10 brand names in the motivational speaking business (sharing company with a couple of fellas named Covey, Robbins and Chopra). So needless to say, when the guy pens a text on giving killer presentations, you ignore it at your own peril....Whether Brian’s dispensing advice on mnemonic strategies, speech cadence, body language or even the proper climate control for your meeting room, you’ll find plenty of practical information here. "
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Download-How To Think Like Benjamin Graham and Invest Like Warren Buffett
How to Think Like Benjamin Graham and Invest Like Warren Buffett wraps a lifetime of investing wisdom into one highly accessible package. An intelligent guide to analyzing and valuing investment targets, it tells investors what questions to ask, what answers to expect, and how to approach any stock as a skeptical, common-sense business analyst.
Above all, this fast-paced book provides investors with the tools they need to thoroughly value any business in which they might invest. A common-sense approach to investing, this book discusses: *
Three things investors must get from a financial statement *
Valuation examples from today's top companies including GE, Amazon, Microsoft, and Disney *
Why prices deviate from actual values
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A commonsense investing approach that combines 21st century technology with the market-proven strategies of Benjamin Graham and Warren Buffett.
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eBook-24 Essential Lessons for Investment Success
In 24 Essential Lessons for Investment Success, the founder of Investor's Business Daily and author of How to Make Money in Stocks, William O'Neil, distills his 40 years of experience, study, and analysis of the market into a series of lessons about how to buy and sell stocks. O'Neil is neither a pure fundamentalist nor a technician--instead, he advocates blending both approaches, applying fundamental analysis to identifying the best companies and technical analysis to understanding the price actions of those stocks. The lessons cover everything from protecting your investment account (always cut your losses at 8 percent of the purchase price) and basic chart reading (identifying market tops and bottoms) to understanding relative price strength and tips on building a concentrated portfolio. While not absolutely necessary, it helps to have a copy of Investor's Business Daily handy: these lessons were drawn from a series that O'Neil wrote, which frequently mention features unique to that newspaper. 24 Essential Lessons for Investment Success is a easy-to-read, commonsense guide to stock picking that both novices and seasoned investors should find extremely useful. --Harry C. Edwards
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13.8.08
eBook For Fifty Major Economists
This book is designed as a reference tool for students and writers, providing brief biographical data on the economists who have shaped the discipline of economics, and more extensive exposition and analysis of the major features of their economic thought. Fifty Major Economists provides balanced coverage of the contributions of a wide range of economists, from Adam Smith to Gary Becker and Robert E. Lucas, with more space being devoted to seminal theorists who opened up new horizons for economics. Lists of the writers' works are included, along with guides to further reading and a glossary of the economic terms used in the book.
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eBook-Building Character:Strengthening the Heart of Good Leadership
Building Character is written for leaders who understand their responsibility to develop authentic leaders within their organizations. Without presenting an overarching moral code or a prescriptive code of behavior, this book offers leaders and managers a practical model complete with the tools, information, and processes to develop character in leaders at all levels. The author explains the role character plays in leadership success and effectiveness and outlines how character can be developed through the Five E's—Example, Education, Experience, Evaluation, and Environment.
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Syndicator eMagazine Internet Business Edition
This free ebook is like none other you've ever seen. It is the Net's First Dynamically Delivered eMagazine. This ebook will automatically update each Monday to deliver you the latest Ecommerce technology, including, Business, Sales, Internet Marketing, Promotion, Web Design and Development. Each article is carefully selected and written by professional online entrepreneurs making their living on the Internet. There is nothing to install, nothing more to download and you will receive no email. Simply connect to the Internet and open your ebook each Monday to read your fresh, desktop magazine. 
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Download Numbers Guide: Essentials of Business Numeracy, 5th Edition
The Numbers Guide, now in its fifth edition, is aimed at managers who have budgetary, planning or forecasting responsibilities and is invaluable for everyone who wants to be competent, and able to communicate effectively, with numbers. There are chapters on Key Concepts :* Finance and investment * Measures for interpretation and analysisForecasting techniques * Sampling and hypothesis testingIncorporating judgments into decisions * Decision-making Linear programming and networking * How spreadsheet programmes can make it easy. The guide also points out common pitfalls, such as: * On rounding Two times two makes four? Right? Wrong. The answer could be anywhere between two and six when dealing with rounded numbers. * On percentages If the inflation rate rises from 10 percent to 12 percent it has risen by two percentage points, but the actual percentage increase is 20 percent. * On probability The probability of dealing a five-card hand containing four aces is 48/2,598,960 = 0.0000185 or 1 in 54,145. Not something to put money on.
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12.8.08
eBook-Economics: Making Sense of the Modern Economy, 2nd Edition
Bloomberg Press 2 edition (Sept 1, 2006)
326 pages | ISBN: 1861976062 | PDF | 2Mb
Top writers and contributors to "The Economist" come together to deliver an accessible and expert analysis that shows readers how to make sense of the modern economy. "The Economist" is one of the most trusted publications in the world, with an informed readership of over 1 million weekly, over half of those in the U.S. and Canada.
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eBook-The Economist
The Economist September 1st - September 7th 2007
E-Magazine | mp3 48Kb/s + PDF | 135MB | MediaFire
Articles from Print Edition of The Economist
The world this week
Politics this week
Business this week
KAL's cartoon
Leaders
The internet
Who's afraid of Google?
Mosques in the West
Islam, the American way
France's hyperactive president
The world according to Sarkozy
Malaysia at 50
Tall buildings, narrow minds
The Bush presidency
Keeping the lights on
Letters
On British youth, Claus Schenk von Stauffenberg, Los Angeles, Heathrow, clichés
Briefing
Capital punishment in America
Revenge begins to seem less sweet
United States
The Bush administration
Going, going, Gonzales
The latest census figures
A bit richer, but a bit sicker
Gun control in Pennsylvania
Up in arms
Political scandal
Unhappy Larry
At the beach
A Coney Island of the mind
Lexington
The Fred factor
The Americas
Ecuador
A wannabe Chávez short of oil
Colombia
Share gusher
Canada
Worthy but dull
Cuba's political prisoners
Out of jail
Corruption in Brazil
Enter the judges
Asia
India's commercial capital
Maximum city blues
India
Mad and Hyderabad
Pakistan
The race back home
Cabinet shuffle in Japan
Buying time
China's Communist Party
Strike one
Middle East & Africa
Israel and Palestine
Still campaigning for co-existence
Egypt
Bashing the Muslim Brothers
Tanzania
President Kikwete's hard road ahead
Malawi
Fish versus AIDS
Europe
French foreign policy
Running fast, but where is he going?
Forest fires in Europe
A combustible mixture
Turkish politics
The next battle
The murder of Anna Politkovskaya
Spooky business
Charlemagne
Czechs with few mates
Britain
Health-care politics
Can Gordon fix the National Health Service?
Health-care information
Getting better
Brown's referendum dilemma
To vote or not to vote
Public holidays
An idle proposal
Early education
The father of the man [Britain only]
Illegal immigrants
In from the cold [Britain only]
Supermarket competition
Shopped by their suppliers [Britain only]
[Britain only] Articles flagged with this icon are printed only in the British edition of The Economist
International
The politics of mosque-building
Constructing conflict
Primary health care
In the land of the blind
Business
Business in France
The long arm of the state
Jaguar and Land Rover
Beauty on the block
Personal computers
There's life in the old dog yet
Business education
All at sea
Municipal Wi-Fi
Reality bites
Chinese gambling
Macau wow
Face value
The transcendental crusader
Briefing
Google
Inside the Googleplex
Finance & Economics
The world economy
Rocky terrain ahead
American investment banks
Shots in the dark
Buttonwood
The long and the short of it
Chinese banks
On a gambling expedition
Chinese companies
Stir-fry capitalism
The revival of research
Oh! What a lovely crunch
Financial litigation
When nobody's looking
Economics focus
A book-keeping error
Science & Technology
Animal testing
Humane league
Neuroscience
Magnetic personalities
The oldest Ethiopian
Lucy on tour
Evolutionary biology
This old man
Books & Arts
Nicolas Sarkozy
The playwright and the president
Economic development
Pistols at dawn
Renaissance explorers
New World disorder
Single women
Send them to the colonies
Theatre
Complicite's tricks
Art in Edinburgh
Beyond the Fringe
Obituary
Tikhon Khrennikov
Economic and Financial Indicators
Overview
Output, prices and jobs
The Economist commodity-price index
Offshore service locations
Trade, exchange rates, budget balances and interest rates
Markets
Hedge-fund performance
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11.8.08
Winning
Product Details
»Book Publisher: HarperAudio (05 April, 2005)
»ISBN: 0060785683
»Book author: Jack Welch, Paul Hecht
»Amazon Rating: 4.0
Book Description:
If you judge books by their covers, Jack Welch’s Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy “Old Economy” company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.
Welch’s first book, Jack: Straight from the Gut, was structured more as a conventional CEO memoir, with stories of early career adventures, deals won and lost, boardroom encounters, and Welch’s process and philosophy that helped propel his success as a manager. In Winning, Welch focuses on his actual management techniques. He starts with an overview of cultural values such as candor, differentiation among employees, and inclusion of all voices in decision-making. In the second section he covers issues around one’s own company or organization: the importance of hiring, firing, the people management in between, and a few other juicy topics like crisis management. From there, Welch moves into a discussion of competition, and the external factors that can influence a company’s success: strategy, budgeting, and mergers and acquisitions. Welch takes a more personal turn later with a focus on individual career issues–how to find the right job, get promoted, and deal with a bad boss–and then a final section on what he calls “Tying Up Loose Ends.” Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he’s received in the last several years while traveling the globe addressing audiences of executives and business-school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he’d go to heaven (we won’t give away the ending).
While different from the steadier stream of war stories and real-life examples of Welch’s first book, Winning is a very worthwhile addition to any management bookshelf. It’s not often that a CEO described as the century’s best retires, and then chooses to expound on such a wide range of management topics. Also, aside from the commentary on always-relevant issues like employee performance reviews and quality control, Welch suffuses this book with his pugnacious spirit. The Massachusetts native who fought his way to the top of the world’s most valuable company was in many ways the embodiment of “Winning,” and this spirit alone will provide readers an enjoyable read. –Peter Han
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175 Ways to Get More Done In Less Time
Product Details
»Book Publisher: Cornerstone Leadership Inst (12 October, 2000)
»ISBN: 0965878848
»Book author: David Cottrell, Mark Layton
»Amazon Rating: 4.0
Book Description:
Want to get things done faster so you can accomplish more of your long-term goals? Okay. We’d all like that to happen. But the question we finally have to ask is “How can I do that - get more things done in less time?
This book is loaded with ideas. Now, don’t expect smoke and mirrors here. And don’t look to magically pull a few extra hours for your day out of thin air. Nope, there’s no magic formula. But, between the front and back covers of thei book you’ll find 175 really really good suggestions that will help you get things done faster … and usually better.
Before you know it, you’re back in control - actually achieving those goals you’ve set for yourself.
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100 Ways to Motivate Yourself100 Ways to Motivate Yourself100 Ways to Motivate Yourself100 Ways to Motivate Yourself100 Ways to Motivate Yourself100 W
Product Details
»Book Publisher: Highbridge Audio (30 June, 2000)
»ISBN: 1565114213
»Book author: Steve Chandler
»Amazon Rating: 4.0
Book Description:
Live the life you’ve always wanted to live! 100 Ways to Motivate Yourself is packed with techniques for breaking down negative barriers and pessimistic thoughts that prevent you from fulfilling your goals and dreams. It’s easy to get stuck in a humdrum life and only fantasize about what “could have been.” Motivational speaker Steve Chandler helps you change that way of thinking to what “will be.” His ideas will help you create an action plan for living out your vision.
You will be intrigued at some of the real-life experiences upon which Steve has based his techniques—from Arnold Schwarzenegger, who told the author in 1976 that he was going to be the number one box office star in Hollywood (at the time, Arnold was only a body builder with a heavy Austrian accent), to Leonard Nimoy, whose life was reshaped through the rational, logical thought of Spock, the character he played on Star Trek.
100 Ways to Motivate Yourself is filled with proven methods for changing the way you think and developing self-creation. Steve draws on the feedback he’s received from corporate and public seminar students to ensure that his methods work.
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Accounting for Managers (Briefcase Books Series)
Author: William Webster
Published by: McGraw-Hill
File size: 2,6 Mb
File type: Original PDF
Accounting for Managers (Briefcase Books Series)
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.
All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.
While they don't need the knowledge of a CPA, all managers must still have a basic understanding of how money is tracked and accounted for in an organization.
Using the sidebars and down-to-earth style that has become the Briefcase Books trademark, Accounting for Managers defines essential terms--from general ledger to chart of accounts--and, more importantly, discusses their applications in everyday business. It also introduces managers to popular accounting software programs and their use in tracking and allocating funds in the organization.
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Wiley Finance Collection (The Best eBooks)
Title A TO F [86 eBooks = 348 MB]
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10.8.08
eBook The Portable MBA in Finance and Accounting, 3rd Edition
John Leslie Livingstone,Theodore Grossman, «The Portable MBA in Finance and Accounting, 3rd Edition»
Wiley | ISBN 0471061859 | October 2001 - 3rd Edition | PDF | 672 Pages | 2,70 Mb
The latest volume in the bestselling series
In today's business environment, a knowledge of finance and skills in budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated Third Edition provides new information on five such key topics as interpreting financial statements; information technology in finance; planning capital expenditures; information technology and your firm; business valuation, and much more. Top experts in each field explain the basics of cost-volume analysis, forecasts, and budgets, and reveal how to create a winning business plan. Ideal reading for any manager or executive who needs a "refresher course" in finance.
Les Livingstone, PhD, MBA, CPA (West Palm Beach, FL), runs a national consulting firm which specializes in complex business research and expert testimony in large commercial lawsuits. He was chairman of the Division of Accounting and Law at Babson College.
Theodore Grossman (Wellesley, MA) is a senior member of the faculty of Babson College with an appointment in information technology and accounting.
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Interview Skills That Win the Job
* Paperback: 160 pages
* Publisher: Allen & Unwin (January 1, 2006)
* Language: English
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The Complete Q & A Job Interview eBook
Paperback: 231 pages
* Publisher: John Wiley & Sons; 3rd edition (September 2000)
* Language: English
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The 22 Immutable Laws of Branding ebook
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product. Can a successful brand appeal to everybody? No. The same concept of singularity makes certain that no one brand can possibly have a universal appeal." (p.7) In this book, the authors discuss 'laws' of branding that they have found to hold true across innumerable product and service offerings. Continuing the theme that Ries has championed in previous books (see, for example, The 22 Immutable Laws of Marketing and Focus) they maintain that a major problem for companies is the temptation to extend a successful brand into other, sometimes only peripherally-related, areas. (Two actual examples mentioned in the book are Harley-Davidson wine coolers and Heinz all-purpose cleaning vinegar.) Such brand extensions only serve to confuse the consumer and dilute the single message strength of the core brand.
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9.8.08
ebook-Make Your Business Survive and Thrive
Wiley | ISBN 0470051426 | December 15, 2006 | 368 pages | PDF File | 1.29mb RAR Download
Business writer Priscilla Huff shows how any business, regardless of size, can grow at a healthy pace and continue to be profitable. She explains how to pick the right business to get into, how to put together a solid plan and adhere to it, how to find and keep your best customers, and how to manage your own time and money Additionally, Huff provides instruction in the techniques of effective marketing. She provides a crash course in taking your business online.
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101 Internet Businesses You Can Start from Home
101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful e-Business
Maximum Press | ISBN 1931644489 | September 14, 2004 | 336 pages | PDF File | 1.76mb RAR Download
Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book puts prospective Internet entrepreneurs on the road to success by offering an analysis of Internet mechanics and commerce and providing profiles of successful Internet businesses. Containing more than just technical information, this manual also helps the entrepreneur prioritize business goals and evaluate comfortable levels of risk, ensuring that the chosen business matches the aspirations of the entrepreneur. Each of the 101 business profiles includes promotion techniques for helping these start-ups get on the road to success, and a password for access to the companion website is provided.
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Banking and Business in the Roman World
Cambridge University Press | ISBN 0521389321 | 1999 | PDF | 2 MB | 192 pages
In the last decades of the fourth century BC, between 318 and 310, professional bankers (argentarii ) began doing business in Rome. They continued operating until the second half of the third century AD when, for the time being, their profession disappeared. This book is a study of all aspects of private finance throughout these six centuries, the central period of ancient Roman history. Financial life – loans, for example – existed before the beginning of this period and sprang up again in late antiquity, but these six centuries seem to me to constitute a unity for various reasons which will be explained in the course of the book.
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IT Security Interviews Exposed
Wiley | ISBN: 0471779873 | July 23, 2007 | 218 pages | PDF | 1.7 MB
* Technology professionals seeking higher-paying security jobs need to know security fundamentals to land the job-and this book will help
* Divided into two parts: how to get the job and a security crash course to prepare for the job interview
* Security is one of today's fastest growing IT specialties, and this book will appeal to technology professionals looking to segue to a security-focused position
* Discusses creating a resume, dealing with headhunters, interviewing, making a data stream flow, classifying security threats, building a lab, building a hacker's toolkit, and documenting work
* The number of information security jobs is growing at an estimated rate of 14 percent a year, and is expected to reach 2.1 million jobs by 2008
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eBook Marketing Management (12th Edition)
Publisher: Prentice Hall
# Number Of Pages: 816
# Publication Date: 2006-01-01
# Sales Rank: 690
# ISBN / ASIN: 0131457578
# EAN: 9780131457577
# Binding: Hardcover
# Manufacturer: Prentice Hall
# Studio: Prentice Hall
Review:
Good, but needs better editing
A good guide for the major marketing practices. However, the book still mentions Zaire as a country (instead of the Democratic Republic of Congo), as well as several other errors. Even though they are relatively minor errors, it makes the book lose credibility.
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