The Dot.Bomb Survival Guide: Surviving (and Thriving) in the Dot.Com Implosion
Publisher: McGraw-Hill Companies | ISBN: 0071377794 | edition 2001 | PDF | 256 pages | 1,9 mb
Recess is long over, and it’s back to school for failed entrepreneurs. The Dot.Bomb Survival Guide: Surviving (And Thriving) in the Dot.Com Implosion, by branding genius Sean Carton, dissects the ’90s to show what worked–and what didn’t.
Poring ruthlessly over the remains of AllAdvantage, BigWords, and other dot-comedies of errors, he shines light on the mistaken assumptions and dodgy strategies that dragged them down to the landfill of history.
But knowing what not to do can’t guarantee success, so Carton also examines plenty of healthy companies, including several he was involved with professionally.
What do investors want to see? When is new tech good tech? Has the Internet really changed anything, and how? These questions should be on the minds of every serious start-up developer, and The Dot.Bomb Survival Guide lays out the answers for all those ready to learn from the past. –Rob Lightner
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