Tips and Traps for Marketing Your Business

By Scott Copper, Fritz Grutzner, Birk Copper
Paperback: 256 pages
Data: February 21, 2008

Introduction

The purpose of this book is to help you plan, develop, and implement the fundamentals to successfully market your business, whether it is a billion dollar consumer goods company, a business selling to other businesses, or a small nonprofit. Every organization is unique and each one competes in a slightly different way, but the successful ones have one thing in common:They understand what their customers really want and how to engage customers with their brand.It sounds simple. In many ways it is simple. The format of this book is intended to keep things as simple as possible for you to effectively market your business.

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