The Little Book That Beats the Market

By Joel Greenblatt
Published by John Wiley & Sons, Inc.,2006
ISBN-13 978-0-471-73306-5
ISBN-10 0-471-73306-7

Introduction

This book was originally inspired by my desire to give each of my five children a gift. I figured if I could teach them how to make money for themselves, then I would be giving them a great gift—truly one that would keep giving. I also figured that if I could explain how to make money in terms that even my kids could understand (the ones already in sixth and eighth grades, anyway), then I could pretty much teach anyone how to be a successful stock market investor.

While the concepts covered in this book may seem simple—perhaps too simple for sophisticated investors— each step along the way is there for a reason. Stay with it, and I assure you the payoff for both beginning and experienced investors will be huge. After more than 25 years of investing professionally and after 9 years of teaching at an Ivy League business school, I am convinced of at least two things:
1. If you really want to “beat the market,” most professionals and academics can’t help you, and
2. That leaves only one real alternative: You must do it yourself.


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