Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

4.6.09

Pro PerformancePoint Server 2007: Building Business Intelligence Solutions

Philo Janus, “Pro PerformancePoint Server 2007: Building Business Intelligence Solutions”
Apress | ISBN: 1590599616 | August 15, 2008 | 472 pages | PDF | ~16MB
Pro PerformancePoint Server 2007 is Microsoft’s latest product in its line of business intelligence applications, a piece of software that gathers data from corporate databases and delivers it to an end user in a friendly, graphical fashion. PerformancePoint offers the next step in the digitization world. Businesses now have gigabytes upon terabytes of data in databases; there’s a need to interpret the data and glean key business insights from it and PerformancePoint.

Author Philo Janus walks you through the business process management and architecture of the PerformancePoint product before delving into developing a complete business intelligence solution, from start to finish.
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24.2.09

Assessment Center

Christof Obermann, "Assessment Center"
Gabler, Betriebswirt.-Vlg | 2006-11-30 | ISBN: 383490208X | 471 pages | PDF | 4,4 MB

Arbeit und Arbeitsrecht, 05/2007
"Obermann ist ein gut verständliches, immer fundiertes und umfassendes Buch zum Assessment-Center gelungen. Dabei zeigt er enormes Hintergrundwissen, was für Personalverantwortliche aus allen Abteilungen hilfreich ist."
Zeitschrift für Arbeits- und Organisationspsychologie, 04/2007
"Positiv hervorzuheben ist die Stringenz in der Darstellung und die klare Struktur des Gesamtbandes. ferner gelingt eine gute Balance zwischen Wissenschafts- und Praxisorientierung. Letzgenanntem Punkt kommt die langjährige praktische Erfahrung des Autors sehr zugute. Zudem wirken viele Abbildungen und Tabellen verständnisfördernd und erleichtern die Lesbarkeit des Textes."

21.2.09

Getting a Job in Canada: Find the Right Opportunities and Secure a Great New Lifestyle ebook Download

Valerie Gerrard, "Getting a Job in Canada: Find the Right Opportunities and Secure a Great New Lifestyle"
How to Content | 2007-10-01 | ISBN: 184803024X | 256 pages | PDF | 2,8 MB

The best country in the world in which to live.' That's how the United Nations referred to Canada. That must have something to do with why so many people from all over the world fancy making it their home. In the last ten years an average of 221,000 people per year have immigrated to Canada. This doesn't include those who go on working holidays staying for months or even years. The United Nations were referring to the standard of living, but Canada's attraction is more than that. If you are one of the many who find the Canadian lifestyle appealing, I hope that this book will help you to make your dream a reality.

The idea of working in Canada - whether in the short, the medium or the long term - is an attractive prospect for many. Often those who visit Canada on holiday find the way of life very appealing; others respond to the challenge of the 'wide open spaces'. Certainly Canada is large and varied enough to offer an enormous range of opportunities - from the cosmopolitan outlook of cities such as Toronto and Vancouver to the slower and yet equally challenging lifestyle found in remote areas.

Anyone who is thinking of working in Canada needs to consider carefully many aspects - it's a very big country and there can be, quite literally, a world of difference between city and town, east and west, mountain and prairie. In this book those differences are made clear and you will find out what opportunities are available and where. More importantly, you will be led step by step through the whole process of achieving Employment Authorisation, finding the job you want and landing that job.
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Great Jobs for Music Majors (Great Jobs Series) Download

Jan Goldberg, "Great Jobs for Music Majors (Great Jobs Series)"
McGraw-Hill | 2004-09-14 | ISBN: 0071411607 | 180 pages | PDF | 1,1 MB

GREAT JOBS SERIES ANSWERS THE QUESTION "WHAT CAN I DO WITH A MAJOR IN

Every college major gives students valuable skills and training, perfect for a wide range of careers. The Great Jobs series helps students:

* Assess talents and skills for a job
* Explore a wide range of career options
* Target the perfect career
* Present college majors as workplace assets
* Perfect their job search
* And much more!
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Green at Work: Finding a Business Career that Works for the Environment eBook Download

Susan Cohn, "Green at Work: Finding a Business Career that Works for the Environment"
Island Press | 1995-09-01 | ISBN: 1559633336 | 452 pages | PDF | 2,4 MB

Green at Work, published by Island Press in 1992, was the first source of information to help nontechnical but environmentally concerned job seekers learn about career opportunities with environmental companies or within the newly emerging "green" corporate culture. Now entirely revised and expanded, this indispensable volume again offers invaluable tools and strategies for launching a green career.

Susan Cohn has expanded her scope beyond the business world to examine environmentally focused, nontechnical careers in a wide variety of fields, including communications, banking and finance, consulting, public policy, non-profit, and more. This completely updated edition includes:

* profiles of more than 70 individuals that illustrate how people have woven their skills, values, and passions into their work
* listings of more than 400 companies with contact names, addresses, phone numbers, information on what the company does, and its environmental programs and policies
* listings of more than 50 resources, including organizations, publications, and other sources of information
* a bibliography of recommended readings
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20.2.09

Business Owner's Guide to the Internet: How to Build a Strong Web Presence for Your Business

Description: Whether you are a small business owner seeking to create or improve your Web presence, or a player in a large corporation who wants to better understand the legal and business fundamentals of your company's Web enterprise,

The Business Owner's Guide to the Internet will provide you with the important information you cannot be without!
--Build and register your website
--Select and request your domain
--Use current software or build customized versions
--Register your copyright
--Sell on the Internet
--Develop customer relationships and maintain loyalty
--Attract visitors to your website
--Protect your business
--Collect money, credit card authorization and taxation

1.12.08

Super Affiliate Marketing Edges

Chapter One
Introduction to Affiliate Marketing

Chapter Two
How to Identify & Pick Hot Selling Products

Chapter Three
Using Pay-Per-Click to Promote Affiliate Products

Chapter Four
Using Search Engine Optimization to Sell Products as an Affiliate

Chapter Five
BUM Marketing Exposed for Affiliates

Chapter Six
Leveraging on FREE Reports to Increase Affiliate Sales

Chapter Seven
Rising to the Super Affiliate Level

Chapter Eight
Become a Supreme Affiliate Marketer Today

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26.10.08

How to Price: A Guide to Pricing Techniques and Yield Management

By Oz Shy
Cambridge University Press
ISBN-13 978-0-511-39467-6
ISBN-13 978-0-521-88759-5

Introduction

This book focuses on pricing techniques that enable firms to enhance their profits.This book, however, cannot provide a complete recipe for success in marketing a certain product as this type of recipe, if it existed, would depend on a very large number of factors that cannot be analyzed in a single book. However, what this book does offer is a wide variety of pricing methods by which firms can enhance their revenue and profit. Such pricing strategies constitute part of the field called yield management. As explained and discussed in Section 1.3, throughout this book we will be using the term yield management (YM) to mean profit management and profit maximization, as opposed to the more commonly used term revenue management (RM).

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How to Price: A Guide to Pricing Techniques and Yield Management

19.10.08

Powerhouse Marketing Plans

14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
By Winslow ‘‘Bud’’ Johnson
ISBN 0-8144-7219-2

Introduction

This book will help you write an effective marketing plan by showing you what others have done to make their marketing plans succeed. Whether you’re writing a marketing plan for a brand-new business, launching a new product, or branching out into a new product line or market you can learn a great deal from the experience of others.
This book will review some of the key characteristics that differentiate successful marketing ventures from unsuccessful ones. Throughout the book, you will learn the main reasons that marketing ventures, and new products, have succeeded.

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Powerhouse Marketing Plans

Marketing Unwrapped

By Ray Perry
224 pages
Publisher: Wiley;
ISBN-10: 0471486949
ISBN-13: 978-0471486947
Marketing Unwrapped

Introduction

"Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a world utterly transformed, a world perhaps ultimately dominated by Artificial Intelligence. This book thankfully does not indulge in the whole "what might be" debate, but instead sensibly takes a long hard look at where marketing stands today, setting out the key skills marketers must master to succeed over the next decade or so.


Written by CIM's Director of Marketing, Ray Perry, in a very accessible, sometimes amusing manner, the book outlines the evolution of marketing basics in the 20th century before swiftly moving on to the issues that face the 21st century marketer. These range from the proliferation of media and the choices this now presents the marketer, to consumers' concerns over privacy and data protection. These and other key themes are outlined, demonstrating how they will impact and shape the marketing function. What becomes clear is that in order to succeed in the future, "marketers will need to be flexible, adaptable and multi-skilled". Pan-marketing, measuring metrics, knowledge management, CRM and integrated supply chain management will all be important, and it is likely many of them will become specialist marketing roles in their own right.

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Marketing Unwrapped

Mind Your Manners

Introduction
The book is based on interviews with managers working in countries other than their own, seminars and workshops I have conducted throughout Europe and the US, web-based attitude surveys, and my own experience of 15 years with an American bank. It is not meant to be a book for scholars but for people who deal with cultural differences in their working day. I have excluded anything that the people I spoke to think is irrelevant.The country chapters, for example, are not written to a formula.This is because in some countries aspects of history or geography or behavior are more relevant to understanding people than in others.

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18.10.08

The New Reality of Wall Street

An Investor’s Survival Guide to Triple Waterfalls and Other Stock Market Perils
Donald G. M. Coxe
McGraw-Hill

Introduction

Coxe describes the spectacular rise and fall of technology and telecom stocks as a "Triple Waterfall," a technical analyst's term for a classic boom-and-bust event. In events like these, vast amounts of wealth change hands from investors to those who profit from the bubble, in this case the upper management of dot-coms and the like who cashed in big at the top by selling stock and exercising stock options. According to Coxe, "Triple Waterfalls aren't mere bubbles, they are financial pandemics that take not months, not years, but decades to run their course." His analyses place investors in the 10- to 12-year "final long-term collapse phase," a treacherous climate most today have never experienced, so few have a clue as how to survive, much less profit in these times. After a reasonable discussion of economic theory, Coxe lays out an investment survival strategy for this environment that includes a consistent approach of diversification and maintenance of an acceptable, if not spectacular, rate of return.
David Siegfried


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All New Tricks for Trainers

57 tricks and techniques to grab and hold the attention of any audience and gets magical results
By Dave Arch
ISBN 0-87425-448-5

Introduction

How do your participants expect you to open your training sessions? How do they expect you to close? How do they expect you to deliver your content in the body of the session? How do they expect you to review? These are important questions every trainer should ask . . . and answer.
Then . . . DON’T!
By that I mean, don’t open the way they expect you to, don’t close in the manner they’ve become accustomed to, don’t play into their expectations if you desire to maximize their attention and retention! Have the courage to use the element of surprise and curiosity to keep positive energy flowing throughout the session.
Between the covers of this book you’ll find 57 new ways to open, close, and energize training sessions, taken from my monthly “Tricks For Trainers” column in the Creative Training Techniques Newsletter.

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Market Neutral Strategies

ISBN: 0-471-26868-2
Published by John Wiley & Sons,
By Bruce I. Jacobs and Kenneth N. Levy

Introduction

“Bruce Jacobs and Ken Levy have done a masterful job of collecting information useful to market neutral investors. The presentation is clear and concise. The topics covered are wide-ranging and up to date, including the current hot topic of alpha transport. My favorite features are the unique question-and-answer sections, which provide answers to typical investor questions in an easily accessible format. Anyone who plans to invest in market neutral strategies should read this book.”
__Brian Bruce, Editor-In-Chief, The Journal of Investing

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The Little Book That Beats the Market

By Joel Greenblatt
Published by John Wiley & Sons, Inc.,2006
ISBN-13 978-0-471-73306-5
ISBN-10 0-471-73306-7

Introduction

This book was originally inspired by my desire to give each of my five children a gift. I figured if I could teach them how to make money for themselves, then I would be giving them a great gift—truly one that would keep giving. I also figured that if I could explain how to make money in terms that even my kids could understand (the ones already in sixth and eighth grades, anyway), then I could pretty much teach anyone how to be a successful stock market investor.

While the concepts covered in this book may seem simple—perhaps too simple for sophisticated investors— each step along the way is there for a reason. Stay with it, and I assure you the payoff for both beginning and experienced investors will be huge. After more than 25 years of investing professionally and after 9 years of teaching at an Ivy League business school, I am convinced of at least two things:
1. If you really want to “beat the market,” most professionals and academics can’t help you, and
2. That leaves only one real alternative: You must do it yourself.


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17.10.08

Getting Things Done: The Art of Stress-Free Productivity

288 pages
Publisher: Viking Adult; 1 edition (January 4, 2001)
ISBN-10: 0670899240
ISBN-13: 978-0670899241

Introduction

With first-chapter allusions to martial arts, "flow," "mind like water," and other concepts borrowed from the East (and usually mangled), you'd almost think this self-helper from David Allen should have been called Zen and the Art of Schedule Maintenance.

Not quite. Yes, Getting Things Done offers a complete system for downloading all those free-floating gotta-do's clogging your brain into a sophisticated framework of files and action lists--all purportedly to free your mind to focus on whatever you're working on. However, it still operates from the decidedly Western notion that if we could just get really, really organized, we could turn ourselves into 24/7 productivity machines. (To wit, Allen, whom the New Economy bible Fast Company has dubbed "the personal productivity guru," suggests that instead of meditating on crouching tigers and hidden dragons while you wait for a plane, you should unsheathe that high-tech saber known as the cell phone and attack that list of calls you need to return.)

As whole-life-organizing systems go, Allen's is pretty good, even fun and therapeutic. It starts with the exhortation to take every unaccounted-for scrap of paper in your workstation that you can't junk, The next step is to write down every unaccounted-for gotta-do cramming your head onto its own scrap of paper. Finally, throw the whole stew into a giant "in-basket"

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Currency Trading for Dummies

By Mark Galant, Brian Dolan
360 pages
Publisher: For Dummies (August 6, 2007)
ISBN-10: 0470127635
ISBN-13: 978-0470127636

Introduction
The fun and easy way to get started in currency trading.
Want to capitalize on the growing forex market? This nuts-and-bolts guide gives you a step-by-step action plan for understanding and trading the forex market. It offers practical guidance and savvy tips in everything from comprehending currency quotes to using leverage, trading with fundamentals, and navigating technical analysis

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Tips and Traps for Marketing Your Business

By Scott Copper, Fritz Grutzner, Birk Copper
Paperback: 256 pages
Data: February 21, 2008

Introduction

The purpose of this book is to help you plan, develop, and implement the fundamentals to successfully market your business, whether it is a billion dollar consumer goods company, a business selling to other businesses, or a small nonprofit. Every organization is unique and each one competes in a slightly different way, but the successful ones have one thing in common:They understand what their customers really want and how to engage customers with their brand.It sounds simple. In many ways it is simple. The format of this book is intended to keep things as simple as possible for you to effectively market your business.

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16.10.08

Serious Money How to make and enjoy it

By Barrie Pearson
Published by Thorogood Publishing Ltd
ISBN 1 85418 310 9

Introduction

At any age from your teens to a senior citizen, this book has the power to guide, to motivate and to inspire you to become seriously richer and happier, regardless of whether you are in dire financial straights or already wealthy. It has been written to channel your imagination and to galvanize you into action so that inevitably you will be seriously richer and happier.
The book is gimmick free, because there are no workable gimmicks for wealth and happiness, instead it is crammed full of simple, practical and proven techniques which have worked in abundance for me and countless other people I have helped. You probably feel you really would like to believe this book will make your seriously richer and happier, which you really long for, but remain sceptical.

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Serious Money How to make and enjoy it

Perfect Phrases for Setting Performance Goals

Hundreds of Ready-to-Use Goals for Any Performance Plan or Review
By Douglas Max, Robert Bacal
2004 by The McGraw-Hill Companies

Introduction

There’s a popular misconception that performance appraisal starts and ends with the performance appraisal meeting. That’s not so. In fact, the many benefits of managing performance are lost when you focus solely on the appraisal process, the end point. The secret to success—for organizations, managers, and employees—is to put more emphasis on making sure managers and employees know what they must accomplish. When each employee understands what he or she needs to do to succeed, it’s much easier for that person to contribute. It’s also much easier for managers to do their jobs, to improve productivity, and to manage proactively rather than spending time stomping out small fires later. Clear purpose helps everyone succeed and, bottom line, that’s what everyone wants and benefits from.
This book helps you set performance goals—those statements that are used to aim and guide performance throughout the year. These same performance goals are also used to evaluate employee performance and,perhaps more importantly, help identify barriers to performance so they can be removed.

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Perfect Phrases for Setting Performance Goals