Powerhouse Marketing Plans

14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
By Winslow ‘‘Bud’’ Johnson
ISBN 0-8144-7219-2

Introduction

This book will help you write an effective marketing plan by showing you what others have done to make their marketing plans succeed. Whether you’re writing a marketing plan for a brand-new business, launching a new product, or branching out into a new product line or market you can learn a great deal from the experience of others.
This book will review some of the key characteristics that differentiate successful marketing ventures from unsuccessful ones. Throughout the book, you will learn the main reasons that marketing ventures, and new products, have succeeded.

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Powerhouse Marketing Plans